It seems like everyone talks about “The Cloud” these days and often my clients want a physical representation – or cloud installation – to centre their discussions around.
It can be a difficult thing to achieve since a cloud is a spectacularly beautiful ethereal analogy for something much less grand – a room full of computers – but computers with a massive potential to connect people to each other and really influence their lives on a human level.
So here’s one I thought of for a music-based cloud – wax pencil on a group of CD cases. For me, the brittle acrylic material captures the delicate nature of a physical cloud in the sky, and the use of CD cases and wax reference the music industry from two bygone ages.
I expected to make this and photograph it standing still but actually, it is best viewed when you pick it up and turn it around in your hands.