What has illustration got to do with Experiential Design?

My passion is live events where performance meets digital meets exhibition and I am a firm believer in sharing knowledge with a visitor in its most effective form.

Experiential design is all about feeling.
Moving people.

In my view, there are a large number of tools available to me as a 3D Designer to feed that aim.
The architecture of a space allows a structured timeline for an immersive journey, and an opportunity to tell a sequential story.
The story is at the heart of any convincing human interaction, which can be enhanced by a multitude of traditional media - lighting, sound, live actors - and more advanced media - projection mapping, VR, AR, digital and social media.

In order to properly describe the feeling of an experience in a visual, I build the space in a 3D package then add the human connection to the design with illustration.

Often, there are new ideas in the designs, so the illustrations attempt to describe how a human being interacts with the new idea.
If the visual needs it, I add drama to the scene in Photoshop.

I also use illustration away from experiential design in its more traditional, storytelling form.