What has illustration got to do with Experiential Design?
My passion is live events where performance meets digital meets exhibition and I am a firm believer in sharing knowledge with a visitor in its most effective form.
Experiential design is all about feeling.
In my view, there are a large number of tools available to me as a 3D Designer to feed that aim.
The architecture of a space allows a structured timeline for an immersive journey, and an opportunity to tell a sequential story.
The story is at the heart of any convincing human interaction, which can be enhanced by a multitude of traditional media - lighting, sound, live actors - and more advanced media - projection mapping, VR, AR, digital and social media.
In order to properly describe the feeling of an experience in a visual, I build the space in a 3D package then add the human connection to the design with illustration.
Often, there are new ideas in the designs, so the illustrations attempt to describe how a human being interacts with the new idea.
If the visual needs it, I add drama to the scene in Photoshop.
I also use illustration away from experiential design in its more traditional, storytelling form.
SymmetricAnimals illustration of a Cubist Deer, made with Procreate.
I’m a bit obsessed with drawing mandrills lately. I love their vibrant colouring and conflicting grumpy expressions. I drew this one in Procreate, using the symmetric tool.
Following on from my previous experiments with an old iPad and a new stylus, here is another experiment with illustration techniques – this time
Developed in Drupal, with custom CSS, illustrations, graphic design and collateral in Illustrator and InDesign.
60m long underwater illustration in Adobe Illustrator for water sports based live event.
Fun toy for the bath was my entry for a Product Design Competition. Paper & pen – coloured in Photoshop.